New BRIA AI Image and Editing Models Live on fal

Team fal

• 3 min read
New BRIA AI Image and Editing Models Live on fal

fal is partnering with BRIA AI, a pioneering Generative AI platform that transforms how businesses create and modify commercial-first rich visual media while eliminating copyright and privacy infringement risks. To try out BRIA AI’s models, visit the model gallery on fal.

Introducing BRIA AI

BRIA AI delivers commercial-focused foundational models and APIs optimized for safe and scalable image generation and editing. Their training stack is built exclusively on licensed data, so you avoid pitfalls like copyrighted or NSFW content. BRIA AI’s architecture balances predictability and customizability, making it a strong choice for enterprise deployments where brand consistency and compliance are paramount.

Key Highlights

  1. Safe & Compliant: BRIA AI drastically reduces the risk of copyright infringements or accidental misinformation by exclusively using licensed data and filtering out protected content.
  2. End-to-End Editing & Generation: From e-commerce product shots to high-level marketing material, BRIA AI’s image generation and editing pipelines offer on-the-fly personalization. They allow you to tailor visuals to different audiences, styles, or brand guidelines.
  3. Built for Performance: Through fal’s high-performance infrastructure, you can process large-scale creative workloads efficiently. Whether you need batch generation, advanced image manipulations, or iterative refinements, fal + BRIA AI provides the capacity to power your team’s workflow.

Indemnity & Attribution Engine

One of the most notable features is BRIA AI’s full indemnity model, backed by an attribution engine that rewards data contributors in proportion to their data’s influence on AI outputs. This ensures ethical sourcing of training data and transparent content generation.

  1. Versatile Image Generation & Editing: Generate customizable images for e-commerce, marketing, creative projects, and more. All are based on safe and predictable models.
  2. Tailored “On Brand” Generation: Tailored visual generative AI content engine tuned to your brand, style, or private data.
  3. On-the-Fly Personalization: Adapt visuals to different audiences, cultures, or brand guidelines - BRIA AI can instantly adjust colors, backgrounds, styles, and more.
  4. Scalable Performance: Leveraging fal’s high-performance infrastructure, BRIA AI users can handle massive creative workloads at speed and scale.

BRIA AI offers full indemnity based on an attribution engine that rewards data owners according to the impact of their data on any generation or modification. 

Use Cases

  • Personalized E-Commerce: Enrich your product catalogs by generating tailored product images while ensuring product authenticity and seamlessly placing any item in diverse settings to match regional preferences or target demographics.
  • Marketing Campaigns: Quickly adapt visuals for A/B testing, seasonal promotions, or multiple platforms by expanding images, adding/removing objects, etc.
  • Content automation: Empower and enhance creative workflows with fully automatic content generation and scale.
“We’re excited to partner with fal to deliver an even faster and more robust AI experience for our users. Harnessing fal’s top-tier infrastructure ensures that our generative models remain at the forefront of innovation.”
– Misha Feinstein, CTO at BRIA AI

Ready to see BRIA AI in action? Head over to the fal model gallery to explore the BRIA AI integration. Keep an eye on our blog, Twitter, or Discord for more exciting updates, new model launches, and product improvements.

– The fal Team