fal is now available through Google Cloud Marketplace
Develop and scale real-time generative image, video, audio, and vision apps faster with fal on Google Cloud Marketplace.
Today, we’re excited to share that fal’s Generative Media Platform is now available on Google Cloud Marketplace. Teams can evaluate and purchase our production-ready model APIs directly through Google Cloud, with the billing, reporting, and governance you already use.
Why this matters
● Ship faster with fal: One unified API to 600+ production-ready generative media models, with dev-friendly SDKs, queues, and webhooks. Our docs and quickstarts make it trivial to go from prototype to production so you can focus on features, not infrastructure.
● Use the budgets you already have: Google Cloud Marketplace allows customers to leverage their existing Google Cloud commitments and budgets and use fal’s solutions in their own Google Cloud environments.
● Consolidated billing & governance: Keep fal.ai usage in the same billing tools and reports you rely on today for policy, chargeback, and forecasting.
“Bringing fal to Google Cloud Marketplace will help customers quickly deploy, manage, and grow the company’s Generative Media Platform,” said Dai Vu, Managing Director, Marketplace & ISV GTM Programs at Google Cloud. “fal can now securely scale and support customers who want to use its platform to develop and scale their real-time generative apps faster.”
What’s included in fal’s Google Cloud Marketplace listing the Marketplace listing
Production-ready Model APIs
A single API surface to top models across image, video, audio, and vision, plus queues and webhooks for resilient workflows. Explore endpoints, parameters, and code snippets in our model endpoints reference and quickstart.
Breadth of models and Workflows
Browse models, test them directly via our playground, or use our workflow tool to create custom processes or leverage existing templates.
Enterprise posture
fal is SOC 2 compliant with a public trust portal; SSO, private endpoints, analytics, and 24/7 priority support are available for enterprise needs.
Transparent, pay-per-use pricing
Start on a free tier and scale with usage-based pricing for Model Endpoints; details live on our pricing page.
What you can build now
● Creative & media tools: fast text-to-image, editing, and upscaling pipelines users love.
● Marketing & product visuals at scale: programmatically generate on-brand variants for listings, ads, and campaigns.
● Video & multimodal experiences: text-to-video, video-to-video, and visual Q&A features with clean API ergonomics.
How it works
- Subscribe through Google Cloud Marketplace to enable billing through your Google Cloud account.The credit calculator on the right is only an estimate.
- After subscribing, you’ll be redirected to fal. Your Google account will be billed for your fal.ai usage at the end of the month. For details, see pricing & models and visit our documentation site.
- Pick a model and follow the quickstart to call the endpoint via HTTPS; use queues + webhooks for robust async flows.
Press & Inquiries
support@fal.ai