AI Where Creation Happens: fal x IMG.LY

Team fal

• 2 min read
AI Where Creation Happens: fal x IMG.LY

At fal, we live on the cutting edge of generative media models, but models are only one piece of a usable experience. Where and how AI is consumed and how users interact with it often gets too little attention. That’s why we’re thrilled to announce a partnership with IMG.LY.

Developers can now integrate fal directly into IMG.LY’s CreativeEditor SDK (CE.SDK), empowering users to generate, edit, and refine designs, videos, and photos inside the editor canvas. CE.SDK’s integration with fal delivers a seamless, AI-first editing experience without cumbersome context switching or bolted-on tools.

The power of fal at your users’ fingertips

  • Any fal model, in the editor: Integrate any fal.ai model into the CreativeEditor SDK and expose it through a native tool, action, or sidebar control. Image, video, style transfer, upscalers, if it runs on fal, you can wire it into CE.SDK.
  • In-editor generation → instant refinement: Generate new assets and keep working in layers with masks, blend modes, adjustments, and precise transforms. Results land right in your scene, ready for non-destructive edits.
  • No ops, production ready → fal handles model hosting and scaling; CE.SDK handles the professional UI/UX, rendering, and export. You focus on product, not plumbing.
  • Ship in hours, not weeks → Use prebuilt UI, modular plugins, and a composable API to add AI features fast and brand them to feel native to your app.

How it Works

Plug any fal model into the creative editor and expose it as a native editing tool.

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  1. Pick a model from the fal Model Gallery (text-to-image, image-to-image, video, and more).
  2. Set up a server-side proxy for secure machine-to-machine calls (hide API keys; handle async jobs/webhooks).
  3. Connect CE.SDK to fal and map inputs/outputs to canvas context (transform elements in place, generate images, videos and audio from scratch).

See it live

Explore the full AI Editor demo powered by fal × CE.SDK or follow the integration guide. Generate from canvas context, iterate with prompts, and combine text, images, audio, and video into one seamless creative workflow. Want a guided walkthrough or a reference build tailored to your stack? Get in touch with the IMG.LY team.