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Tina Sang

Tina Sang

The operational reality of marketing inside an AI company

The operational reality of marketing inside an AI company

By Tina Sang, Marketing & Growth Lead at fal I spent last week at Cannes Lions International Festival of Creativity, where nearly every conversation eventually landed on AI. Usually the same questions came up: Will AI replace creatives? Will everyone become a filmmaker? What happens to originality? Martin Sorrell, founder
Jun 29, 2026 3 min read
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